I never knew there was an official name for this. I use this all the time on Amazon. When I order books for my kindle I will order something known to me then search through the "other people that ordered this also ordered". I have found many books that I would never have read if not for this.
I also use this on other sites when ordering toys for my son, clothes or gifts for anyone. I choose something they have and know they like and look at the suggestions that come up. I think this is a great feature. I really never gave much thought to the overall effect of bringing about older or obscure, books, music or movies. I think people, publishers etc, would be trying to figure out how to get their products attached to the popular items to advertise them, so to speak. I wonder if this is happening and how that would change the data we look at?
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