Sunday, November 25, 2012

Week 12 - The Long Trail

I never knew there was an official name for this.  I use this all the time on Amazon.  When I order books for my kindle I will order something known to me then search through the "other people that ordered this also ordered".  I have found many books that I would never have read if not for this.

I also use this on other sites when ordering toys for my son, clothes or gifts for anyone.  I choose something they have and know they like and look at the suggestions that come up.  I think this is a great feature.  I really never gave much thought to the overall effect of bringing about older or obscure, books, music or movies.  I think people, publishers etc, would be trying to figure out how to get their products attached to the popular items to advertise them, so to speak.  I wonder if this is happening and how that would change the data we look at?

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